{"id":15,"date":"2026-09-20T09:32:29","date_gmt":"2026-09-20T06:32:29","guid":{"rendered":"https:\/\/dummy.xtemos.com\/woodmart2\/vegetables-elementor\/?page_id=15"},"modified":"2026-09-20T09:40:32","modified_gmt":"2026-09-20T06:40:32","slug":"about-us","status":"publish","type":"page","link":"https:\/\/staging.bakalin.bg\/en\/about-us\/","title":{"rendered":"Our story"},"content":{"rendered":"<div class=\"wp-block-group be-content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group be-wrap be-hero be-story-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"be-eyebrow wp-block-paragraph\">OUR STORY<\/p>\n\n\n<h1 class=\"wp-block-heading\">From a neighbourhood shop to food with a story of its own.<\/h1>\n\n\n<p class=\"be-lead wp-block-paragraph\">Since 1992, the same desire has guided us: good food, trust and personal service.<\/p>\n\n\n<div class=\"wp-block-group be-dates is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>1992<\/strong>Our first shop<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>2016<\/strong>Our farm and dairy<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Today<\/strong>Growing together<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"1024\" src=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-841x1024.webp\" alt=\"Goat cheese from the Bakalin range\" class=\"wp-image-1288\" srcset=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-841x1024.webp 841w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-246x300.webp 246w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-768x935.webp 768w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-1261x1536.webp 1261w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-1200x1461.webp 1200w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-150x183.webp 150w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy-480x585.webp 480w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-dairy.webp 1400w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group be-wrap be-section is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"be-eyebrow wp-block-paragraph\">THE BAKALIN JOURNEY<\/p>\n\n\n<h2 class=\"wp-block-heading\">Every story begins with trust.<\/h2>\n\n\n<div class=\"wp-block-group be-timeline is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group be-event be-event-wide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"be-year wp-block-paragraph\">1992<\/p>\n\n\n<div class=\"wp-block-group be-event-copy is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">One shop. A beginning.<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Our story began back in 1992, when our first shop opened its doors in the Lyulin neighbourhood. It still welcomes customers today \u2014 a testament to our lasting dedication and love for what we do.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group be-event is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"be-year wp-block-paragraph\">Over the years<\/p>\n\n\n<div class=\"wp-block-group be-event-copy is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Knowing the food and the people behind it.<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Over the years, our desire to grow led us down a new path. We gradually realised that we wanted to offer food made as simply as possible \u2014 without unnecessary additives and with an authentic taste. We wanted to support small producers, know the people behind the products and offer our customers food whose quality we believe in.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"1024\" src=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-788x1024.webp\" alt=\"Bakalin cured meats\" class=\"wp-image-1289\" srcset=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-788x1024.webp 788w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-231x300.webp 231w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-768x998.webp 768w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-1182x1536.webp 1182w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-1200x1560.webp 1200w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-150x195.webp 150w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat-480x624.webp 480w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-meat.webp 1385w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group be-event is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"be-year wp-block-paragraph\">2016<\/p>\n\n\n<div class=\"wp-block-group be-event-copy is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Our farm and dairy<\/h3>\n\n\n<p class=\"wp-block-paragraph\">In time, the idea of starting our own production took shape \u2014 making food whose ingredients we know inside out. In 2016, that dream became a reality with the creation of our farm and dairy in Dolna Bela Rechka, a village nestled in the Vratsa Balkan mountains.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration-1024x683.webp\" alt=\"Illustrative landscape with grazing animals\" class=\"wp-image-1547\" srcset=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration-1024x683.webp 1024w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration-300x200.webp 300w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration-768x512.webp 768w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration-18x12.webp 18w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration-1200x800.webp 1200w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration-150x100.webp 150w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-farm-illustration.webp 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Illustrative landscape with grazing animals.<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group be-event is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"be-year wp-block-paragraph\">Today<\/p>\n\n\n<div class=\"wp-block-group be-event-copy is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">A taste close to nature.<\/h3>\n\n\n<p class=\"wp-block-paragraph\">There, our animals spend almost the entire year grazing freely in nature. We raise cows, sheep and goats, and use their milk, adding only starter culture, to make our yoghurts and cheeses. For us, this is a way to create products with simple ingredients, authentic taste and respect for tradition.<\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"1024\" src=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856-729x1024.webp\" alt=\"Bakalin cow\u2019s milk yoghurt\" class=\"wp-image-1307\" srcset=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856-729x1024.webp 729w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856-214x300.webp 214w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856-768x1078.webp 768w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856-1200x1685.webp 1200w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856-150x211.webp 150w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856-480x674.webp 480w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-photo-af065fc4a312e856.webp 1282w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group be-soft is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group be-wrap be-section be-values is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry-683x1024.webp\" alt=\"Filo pastry from the Bakalin range\" class=\"wp-image-1291\" srcset=\"https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry-683x1024.webp 683w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry-200x300.webp 200w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry-768x1152.webp 768w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry-1024x1536.webp 1024w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry-150x225.webp 150w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry-480x720.webp 480w, https:\/\/staging.bakalin.bg\/wp-content\/uploads\/2026\/09\/bakalin-pastry.webp 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"be-eyebrow wp-block-paragraph\">THE PEOPLE BEHIND THE PRODUCTS<\/p>\n\n\n<h2 class=\"wp-block-heading\">What makes us different?<\/h2>\n\n\n<p class=\"wp-block-paragraph\">What matters most to us is our commitment to offering delicious, quality food made with care and responsibility. We personally know the producers and dairies whose products we offer, and believe in relationships built on trust.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Because behind every product there is a person, hard work and a story. Behind our work is the desire to offer you more than food: quality you can trust and personal service you can feel on every visit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-group be-wrap be-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group be-thanks is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">The story continues with you.<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Thank you for being part of our story and allowing us to keep growing together with you!<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/staging.bakalin.bg\/en\/store-locations\/\">Find a Bakalin shop<\/a><\/div>\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/staging.bakalin.bg\/en\/shop\/\">Explore the products<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041d\u0410\u0428\u0410\u0422\u0410 \u0418\u0421\u0422\u041e\u0420\u0418\u042f \u041e\u0442 \u0435\u0434\u0438\u043d \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0434\u043e \u0445\u0440\u0430\u043d\u0430 \u0441\u044a\u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u044f. \u041e\u0442 1992 \u0433\u043e\u0434\u0438\u043d\u0430 \u043d\u0438 \u0432\u043e\u0434\u0438 \u0435\u0434\u043d\u043e \u0438 \u0441\u044a\u0449\u043e \u0436\u0435\u043b\u0430\u043d\u0438\u0435:<\/p>","protected":false},"author":0,"featured_media":1547,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-bakalin-editorial.php","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":3,"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":1551,"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/pages\/15\/revisions\/1551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/media\/1547"}],"wp:attachment":[{"href":"https:\/\/staging.bakalin.bg\/en\/wp-json\/wp\/v2\/media?parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}